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Personalisation is what makes it fit the occasion. A box printed with the baby's name, the christening date, or a short line of congratulations turns a standard gift into a keepsake of a specific day. For a christening in particular, where several relatives gather and the parents are hosting, a personalised box works as both a gift and a small centrepiece that guests can share.

Wedding favours occupy an odd space. They should feel considered without dominating the budget, and ideally they earn a place in a guest's coat pocket rather than the bin. Chocolate manages both, provided you choose it with a little care.

Give yourself time. Personalised print adds a step to the order, so build in a buffer rather than ordering the night before you need it, and allow longer in the busy run-up to Christmas.

Skip the flowers, choose a large mixed collection, and add his name if you want the personal touch. It is a practical gift that suits almost any man and almost any occasion, which is precisely why it works when the usual ideas have run out.

It also suits the man who is hard to buy for precisely because he says he wants nothing. A collection asks nothing of him, needs no assembly, and does not sit around as clutter. He opens it, shares some, keeps the rest, and that is the whole transaction. For a certain kind of recipient, that ease is exactly the appeal.

See the details at Lily O'Brien's chocolate.