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Gifts for men run into the same tired shortlist every year, and flowers rarely make it onto it. Chocolate does a better job than its reputation suggests, provided you pick the format with the recipient in mind. For most men and most occasions, a large mixed collection is the sensible answer.

New babies and christenings bring a run of gifts aimed squarely at the child, which is lovely and also slightly misses the people doing the hard work. A chocolate gift, especially a personalised one, quietly addresses the parents and the wider family at a point when a small kindness lands well.

Timing is easy compared with weddings or corporate orders, but if you want personalisation, a new address or a short message for instance, allow a few extra days rather than ordering the night before.

It helps to choose a maker whose product you trust. Lily O'Brien's has handcrafted chocolates in Newbridge, Co. Kildare since 1992, so the favours arrive as something guests recognise and are happy to keep. That recognition does quiet work at the table.

Quantity is the next decision, and it is where couples tend to overspend or come up short. Work per table rather than per head at first. A round of ten guests usually wants ten individual favours, plus a couple spare for the top table and any late additions. Order roughly five to ten per cent over your final count. Chocolates keep, so a small surplus is never wasted, whereas a shortfall on the morning is a genuine headache.

Presentation matters less for this recipient than for most, but a clean, uncluttered box still reads better than fussy wrapping he will only bin. The chocolate is the gift; the packaging just needs to get it there in good order.